I published the app on the apple store but its not working cuz of the license

Hello, I rebuilt the app and published it yet it still show the screen error for not owning the licences to publish the app.
if i make any updates do i have to redo the whole steps and rebuild, then put on xcode again and repeat the process or will it take the latest update when i click rebuild.

hope u can provide me with some gaudiness on this as we been struggling for weeks with the same issue