Add support for Branch.io mobile app deep links to seamlessly direct users to install and then launch your app to the specific content they are looking to access. Deep links direct users from a link directly to a specific location inside an app. This allows users to quickly go from one location (email, sms, web) directly to the content they want. By creating a seamless user experience, deep linking makes it easier for users to access content within your app and go on to engage or purchase. Without a deep link, users would have to find your app on the App Store or Play Store, open the app to the initial page, locate the Search function, and then try to find the corresponding content. By removing friction from the user experience and taking users directly to app content, deep links improve user acquisition, conversion rates, engagement, and retention.