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About this plugin

Advertising through the Meta platform (Facebook, Instagram, Messenger, etc.) allows you to target, track, test, and refine your ads with laser precision. With our Meta App Events plugin, you can capture events such as app launch and signups, and use this data to take the performance of your advertising strategy to the next level.

By seamlessly integrating within your app, the Meta App Events plugin provides the functionality you need to measure the performance of your Meta ads, build highly targeted audiences for precise ad targeting, and collect comprehensive app usage analytics.

The plugin supports standard events such as App Install, which can be used to validate when a user installs your app after seeing a relevant ad. And it supports custom events including ecommerce which can be used to track in-app behavior such as signup and purchase. The data provided through the plugin can be used to improve the performance of the Meta ad placement algorithm and increase your return on ad spend (ROAS).  

Leverage the Meta App Events native plugin to optimize your ad campaigns by tracking conversions from your Meta ad campaigns, refining your strategies, and captivating audiences who have already interacted with your app. Grow your app usage and gain unmatched flexibility and control over your advertising efforts.

Key features


Enhance ad targeting precision:

Build audiences of existing users who interact with your app in specific ways. Target your ads with laser precision and reach the right audience at the right time for maximum impact.


Boost return on ad spend:

Track the behavior of users who view your ads. Validate users who go on to install your app, sign up within your app, or complete other desired outcomes — and improve the Meta ad placement algorithm.


Gain actionable insights:

Collect valuable analytics and measure the performance of your Meta ads, gaining deep insights to refine your advertising strategy and maximize ROI.


Define custom event tracking:

Define custom events using the plugin to track specific actions and behaviors, giving you unmatched flexibility in understanding user engagement and optimizing your ad campaigns.

faqs about this plugin

Frequently asked questions about Meta App Events

Got more questions? Contact us!
What is the maximum number of custom events that can be tracked?
How do I update to the latest Meta SDK?
Can I use web-based Meta App Events in my native app?