Nov 24, 2023 By Merat Joybari 6 min
By Merat Joybari
Merat is a senior technical writer and featured contributor in sidebar Magazine.
TL;DR: From retailers and financial institutions to event managers and beyond, QR code and barcode scanning functionality is exceptionally popular among app providers and their users. And it's no wonder why: these features are cost-effective solutions, spark innovation, and most importantly, deliver a seamless UX for end users (i.e. your customers or employees). This translates into higher engagement and increased conversions, ultimately helping businesses meet and exceed their bottom lines.
You might be wondering: how can I effortlessly incorporate native QR or barcode scanning functionality into my mobile app, right now? And does adding this feature align with your business goals? In this article, we go deep into QR code and barcode use cases and how you can implement this core functionality in your app. But to save you some time, here’s what we cover at a high level:
QR codes can be a valuable tool for various businesses (and their apps) looking to boost sales and enhance the customer experience. Let's explore some specific scenarios and use cases where QR codes have proven effective on both counts.
One of our global personal care and beauty clients uses QR codes to enable salons to scan product barcodes. This allows users to easily access vital information such as ingredient lists, usage instructions, and color charts for hair color products. This instant information access is beneficial across the retail industry (think Amazon, Walmart, or your favorite consumer brand), where customers can scan QR codes on products to quickly find detailed product information, pricing, and reviews, and make much faster purchasing decisions.
One of our shipping and delivery customers, myDPD, employs QR codes so they can offer customers the ability to track their shipments and quickly view delivery status. By scanning the QR codes provided, customers can conveniently stay updated on the whereabouts of their packages, and have full insight into any delays. This feature proves particularly useful for logistics and courier services.
Messaging apps like WhatsApp Messenger and Snapchat allow users to scan QR codes to effortlessly add new contacts to their address book, and in WhatsApp's case, to sign into the web version of the app with ease. QR codes in this scenario streamline the process of connecting with others within the app across multiple devices, fostering better communication and expanding social networks for users.
Dry cleaning services and building management companies are just two examples of companies using QR codes to track items throughout the servicing process. For instance, a dry cleaning service can use barcodes to monitor laundry and keep tabs on its progress. Similarly, building management companies may use QR codes in restrooms to track the cleaning activities carried out by custodians.
Our selection of plugins consists of dozens of native functionalities
E-commerce stores, grocery stores, and various other businesses can leverage QR codes to offer coupons to customers who are eager to save. By presenting coupons in QR code format, businesses can simplify the redemption process, making it more convenient for customers to enjoy discounts and promotions, and encouraging more sales.
Online communities, especially in the gaming industry, can benefit from the integration of QR codes. For example, the Nintendo Switch Online app allows users to scan QR codes to quickly join multiplayer games with their friends. This feature enhances the gaming experience by facilitating seamless connections between players.
QR codes can streamline banking transactions, making them more efficient for users. For instance, the Chase Mobile app offers QR codes to enable users to quickly deposit checks by scanning codes on the back of them. This eliminates the need for manual data entry, and innovates and enhances the convenience of mobile banking.
QR codes can revolutionize the dining experience by eliminating the need for physical menus. By scanning QR codes displayed at restaurants, customers can access digital menus on their smartphones, enhancing convenience and efficiency.
Airlines, concert organizers, and various event or experience management companies can employ QR codes to provide virtual tickets to customers. Instead of relying on physical tickets that are easily misplaced, attendees can simply scan the QR codes on their mobile devices for easy and secure access to their in-person events.
QR codes can facilitate contactless payment methods. Customers can scan QR codes at checkout to make payments using digital wallets or mobile banking apps, eliminating the need for physical cash or cards. This approach is increasingly popular in various industries, including retail, restaurants, and transportation.
QR codes can be integrated into marketing campaigns to engage customers in interactive experiences. For instance, a brand may include QR codes on their advertisements, product packaging, or marketing materials. When scanned, these QR codes can direct customers to interactive content, such as videos, surveys, games, or exclusive promotions, allowing businesses to create memorable and immersive marketing experiences — and effectively measure the success of their campaigns.
QR codes can enhance visitors' experiences in museums, galleries, and exhibitions. By placing QR codes near artworks or exhibits, visitors can scan the codes to access additional information, audio guides, or multimedia content about the specific piece or historical context. This enriches the visitor's understanding and appreciation of the artworks or exhibits while providing a self-guided and customizable experience to them.
Median offers a QR / Barcode Scanner plugin that supports scanning and retrieving data from QR codes and a wide range of barcode formats. Setting it up in your app is easy: simply follow the steps below!
You can test launching the QR / Barcode Scanner UI within our browser-based simulator devices, but note that a physical mobile device is required to scan an actual code.
To help your users in scanning a QR or barcode, our scanner lets you offer them a customizable prompt message that is visible at the bottom of the screen while scanning. You can set this custom prompt message via the following two ways:
Option 1: QR / Barcode Scanner Settings
Our QR / Barcode Scanning Native Plugin sets itself apart by leveraging the power of open source libraries, customized and expanded exclusively for the Median platform.
This approach ensures that your business can enjoy the benefits of barcode scanning without any recurring usage fees or other restrictive limitations.
(And FYI: For specific use cases that require it, we do support integrations with other QR and barcode scanning SDK vendors, like Scandit.)
QR codes everywhere are elevating people’s mobile app experiences, and genuinely making their daily tasks frictionless. By incorporating QR or barcode scanning into your app, you can boost customer engagement, creating an intuitive and interactive customer journey that satisfies users and encourages repeat visits.
If you opt for an industry-leading app building service, adding QR code functionality to your app is both seamless and cost-effective. Simply purchase it, set up the plugin in four simple steps, and customize your app on your terms without having to worry about any ongoing plugin fees or limitations.
If you’re ready to quickly add QR code functionality to your native mobile app, we can help: our expert team can support your Native QR / Barcode Scanning implementation, as well as offer ongoing support for future app updates.
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