Property.ca has made it its mission to simplify the Canadian real estate experience via a powerful real estate listing portal, enabling customers to easily search for the perfect home to rent or purchase.
Since launching in the early 2010s as a small team, the Toronto-based PropTech company has since expanded across Canada, now includes other digital properties — like Condos.ca — and serves over one million registered users.
The original Property.ca mobile app had performance challenges and wasn't well integrated with their web platform — so, they needed a more performant and flexible solution to serve their user base.
With the real estate industry often proving difficult to navigate for customers, Property.ca — and its sister website Condos.ca — stepped up to the plate. They make property information more accessible and provide actionable insights for customers, no matter their prior real estate experience.
But after establishing a user base on both web and mobile, Property.ca SVP of Technology Hirad Roshandel knew he needed a change from a previous app developer.
During Roshandel’s scoping for a new development solution for both the Condos.ca and Property.ca apps, Median stood out. He saw Median as a strong fit for Property.ca’s and Condo.ca’s app requirements, including adding custom functionality with Social Plugin, App Review, Google Firebase Analytics, Face/Touch ID, Push Notifications, and other features tailored to Property.ca’s unique needs.
For Property.ca, getting started with Median — updating their original apps on Apple App and Google Play stores — was altogether a fast and simple process. “Their ease of setup, cost-effectiveness, and exceptional support make it a practical and customer-friendly choice,” says Roshandel.
We aimed to provide a seamless user experience that mirrors our website capabilities while offering mobile-specific features.
After implementing a refreshed app design with Median, Property.ca immediately saw both an increase in user engagement and retention rates on both the Property.ca and Condos.ca platforms.
“After implementing Median, we've seen a significant increase in user engagement and mobile traffic on Property.ca and Condos.ca. The ease of access and seamless user experience provided by these mobile apps have led to higher user satisfaction,” Roshandel says. “The ability to rapidly update and deploy new features has allowed us to stay competitive and responsive to market trends.”
Median allows us to maintain a high-quality mobile app without the high costs of native development.
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