Nov 29, 2023 By Geoff Parent 4 min
By Geoff Parent
Geoff is a writer and guest contributor to sidebar Magazine.
TL;DR: Does your mobile app require users to create an account and manually enter a username and password to login? If so, you can enable social login capabilities using any combination of Facebook Login, Google Sign-in and Sign in with Apple. These login providers greatly reduce friction and can help to streamline account creation and login flows for your new and existing users, thus improving initial signup conversion and increasing retention. Keep reading to learn about the benefits of creating a seamless native login experience and for information on how to enable social login for your native iOS/Android apps using Median’s implementation guide.
Social login is a way of creating a seamless login experience for end users. By adding social login buttons to your mobile or web applications, users can login using their existing Apple, Google or Facebook account information rather than creating a username and password for your specific app. These buttons can be used both during the initial sign-up process and and each subsequent time the user wishes to login to their account.
Enabling social login for mobile and web applications comes with a host of benefits for both you and your end users.
Convenient one-click access: With social login, you can greatly reduce the friction associated with signing up and signing into your app. Your users can access your services with a single tap versus entering username and password or filling out extensive information fields.
No need to remember passwords: Your users can securely use their existing social accounts to access your app’s services without needing to create (and forget) a new username and password for your app.
Reduced security risk: By choosing to exclusively use social login, you can avoid the added security risks associated with storing your user’s passwords. You’ll also benefit from the security features offered by the social login providers.
Can reduce app bounce rate/cart abandonments: Enabling social login makes the checkout, sign-up or sign-in process quick, easy and seamless. This can help encourage users who would have otherwise been deterred by having to fill out extensive information fields.
Improved UX: Creating a seamless login/sign-up experience is a crucial building block towards optimizing the user’s experience of both your app and your brand overall.
Social login greatly reduces the steps involved in signing up for and/or signing in to an account on a mobile or web app. Here is how the process works for the end user:
There are different specifications involved in enabling Facebook Login, Google Sign-in, and Sign in with Apple for both iOS and Android platforms. However, here is how the process works at a high level:
Median’s highly intuitive online App Studio makes it easy to convert your existing website or web-based application into an immersive, visually stunning native app that will deliver a rich mobile experience for end users on both iOS and Android devices.
For Median customers, the Social Login Native Plugin facilitates a seamless native login experience for end users using any combination of Facebook Login, Google Sign-in, and Sign in with Apple.
Median's Social Login Implementation Guide provides detailed, step-by-step instructions on how to enable the Social Login Native Plugin when your site is displayed through iOS/Android native apps. Consult the steps covered in the guide below and click the hyperlinks to access key parts of the guide.
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