What is Braze? A guide to the customer engagement platform
While launching an app and sending occasional push notifications is a good start, growing your app’s audience and keeping them engaged is where your main focus should be.
The best way to do that? Get to know your audience via available data about their habits and preferred channels—and leverage that to personalize the app experience you provide them.
That’s where Braze comes in.
Key takeaways
- Braze stands out as a leading customer engagement platform, enabling brands to deliver personalized messages using real-time data and analytics. This approach significantly enhances user interaction across multiple channels.
- Its key features include dynamic segmentation for tailored messaging, omnichannel strategies for consistent communication, and data-driven insights to optimize engagement and retention.
- Median’s Braze native plugin elevates app user experiences by integrating essential Braze features like push notifications and dynamic segmentation, driving higher engagement rates and real-time user interaction.
What is Braze?
Braze is a leading customer engagement platform that empowers brands to connect with their customers through personalized communication.
By leveraging Braze, companies can craft targeted messages and content to boost customer engagement. The platform excels in delivering timely, relevant messages using real-time data and advanced analytics.
Key features of Braze
Braze is equipped with a suite of features designed to enhance customer engagement and deliver personalized experiences that resonate with users.
Here are the key features that make Braze a top choice for customer engagement:
- Personalized experience: Braze uses consumer data to create messages aligned with individual user behaviors and preferences. Dynamic segmentation allows companies to tailor communication strategies, enhancing message relevance and effectiveness. The 'Four T’s' method — Target, Trigger, Template, and Track — ensures highly customized interactions delivered at optimal times, boosting customer satisfaction and engagement.
- Omnichannel strategies: Braze emphasizes a holistic approach to managing the customer journey, ensuring consistent communication across multiple platforms. It supports diverse communication modes like emails, SMS, push alerts, and in-app notifications, allowing brands to engage users on their preferred platforms, enhancing the customer journey.
- Data-driven insights: Braze uses data to refine interactions, employing Liquid personalization technology for customized messages based on user actions and preferences. A/B testing capabilities help brands identify the most effective messaging tactics, enhancing customer experiences and potentially increasing revenue by up to 15%.
Why Braze matters for your business
In today's competitive business environment, engaging with customers is essential.
Braze offers a comprehensive suite of tools that empower companies to develop personalized engagement strategies.
By using real-time data and customizing interactions, Braze provides a holistic solution for delivering exceptional customer experiences.
This approach ensures businesses can effectively engage with their audience, driving growth and loyalty. Below are the key benefits of using Braze:
- Boost engagement: Braze enables companies to send timely, relevant messages that enhance engagement and elevate interaction levels, improving retention and acquisition rates. Its AI capabilities provide personalized experiences for each customer.
- Drive growth and retention: Braze promotes growth and retention by using data-driven insights to tailor messages, strengthening customer engagement and loyalty. Enhanced analytics refine marketing strategies for optimal outcomes, leading to significant growth and retention improvements.
- Enhance customer experience: By leveraging real-time data, Braze ensures messages are aligned with user preferences, creating a seamless and personalized customer journey that boosts satisfaction.
- Stay ahead of competition: Braze's automation and adaptive strategies allow businesses to execute sophisticated marketing techniques swiftly, maintaining a competitive edge in the marketplace.
The Median + Braze native plugin
Median’s Braze native plugin is a powerful tool that seamlessly integrates with the Braze platform, enabling brands to craft an engaging app experience through advanced push notifications and insightful analytics.
The key features of Median's Braze native plugin
Compose journeys with ease
Create impactful customer journeys swiftly with intuitive tools that allow you to personalize and target messages effectively, driving conversions and fostering customer loyalty.
Speak your users’ language
Use dynamic segmentation tags to customize push messages based on individual user preferences, such as language, behaviors, and other attributes, ensuring messages resonate with your audience.
Scale up without limitation
Benefit from Braze's robust push notification infrastructure, which supports brands of all sizes in scaling their efforts without compromising performance or reliability.
Conclusion
Braze's strong infrastructure allows brands to efficiently send time-sensitive notifications and re-engage inactive customers through mobile push notifications.
Creating effective customer journeys is straightforward. Use urgent offers and announcements to retain and win back customers. With Live Activities, this plugin helps keep your iOS users updated with real-time information directly on their iPhone Lock Screen.
Use comprehensive tracking and attribution analytics to determine successful strategies and focus efforts on them. By integrating Braze into your app, you effortlessly engage and retain your app users, making a tangible impact on your push campaigns.
Summary
Braze is a leading customer engagement platform that empowers brands to connect with their customers through personalized, data-driven messaging.
Key features include dynamic segmentation, omnichannel strategies, and data-driven insights, which optimize engagement and retention.
Median's Braze native plugin further enriches app experiences with advanced push notifications and analytics, helping businesses stay ahead in a competitive market.
Frequently asked questions
What is the engagement rate of mobile push notifications compared to email?
Mobile push notifications have engagement rates that are approximately 10 times higher than those of email. This significant difference underscores the effectiveness of push notifications in capturing user attention.
Should apps with active users use mobile push notifications?
Incorporating mobile push notifications is highly beneficial for engaging users in apps with active users. They can enhance communication and improve user retention.
How can I access Median's Braze native plugin?
Visit https://median.co/docs/braze and follow the installation instructions to gain access to Median’s native Braze plugin with ease.
What are the benefits of using dynamic segmentation in Braze?
By leveraging dynamic segmentation within Braze, companies can tailor their messages based on consumer actions and tastes. This strategy heightens marketing efficiency through increased personalization and engagement.
How does Braze help businesses stay ahead of the competition?
Braze helps businesses stay ahead of the competition by providing automation capabilities and adaptive strategies that facilitate the rapid execution of sophisticated marketing strategies.
This allows companies to respond quickly to market dynamics and enhance customer engagement.
Can Braze be integrated with webview apps?
Yes, Braze can be integrated with webview apps. By embedding Braze's SDK into your webview app, you can leverage its powerful customer engagement capabilities. This integration allows you to send personalized messages, push notifications, and in-app messages, enhancing user interaction and providing a seamless customer journey. Additionally, with Braze's robust analytics, you can track user behavior and optimize engagement strategies, ensuring your webview app delivers a personalized and engaging experience.
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