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Top strategies for boosting revenue streams from web to app conversion

TL;DR: Transitioning from web to app is crucial for boosting revenue streams. Key strategies include optimizing in-app purchases, implementing subscription models, leveraging app advertising, and using plugins to enhance functionality and user engagement. The mobile app market is rapidly growing, presenting significant opportunities for businesses to generate new income sources and stay competitive in the digital landscape.

Transitioning from web to app? Maximizing revenue streams from web to app is not just beneficial but also essential for sustainable growth in today’s competitive digital landscape.

This comprehensive guide dives deep into the top monetization strategies such as in-app purchases, subscription models, and app advertising, providing you with the tools and insights needed to transform your app into a profitable powerhouse.

Discover actionable tips and practical insights to turn your app into a lucrative venture and stay ahead in the evolving digital market.

Key takeaways

  • In-app purchases are a substantial revenue source for mobile apps, with optimized pricing and promotional strategies enhancing attractiveness and boosting revenue.
  • Subscription models generate recurring revenue, providing predictability and fostering stronger customer relationships, with minor adjustments in presentation significantly impacting revenue per user.
  • App advertising, through various formats like banner ads, interstitials, and rewarded ads, offers a diverse revenue stream, with strategic mix placement crucial for maximizing income while maintaining user experience.
  • Adding native plugins such as a Shopify plugin or a QR code scanner plugin can significantly enhance your user experience and create new monetization opportunities — especially for an app created using a web to app approach.
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Maximizing in-app purchases

In-app purchases are a pivotal revenue source for mobile apps, generating $120 billion in 2023 through major app stores like the Apple App Store and the Google Play store. This model offers developers a steady income by providing additional content and functionalities.

Key points to know:

  • The Apple App Store accounted for 62% of global revenue in 2023.
  • Optimized pricing and promotional strategies can significantly increase user spending.
  • For example, RuneScape saw a 10% increase in purchases after improving its payment process.

Here's how you can implement in-app purchases into iOS and Android apps:

Remember: Apple and Google take a percentage of in-app transaction proceeds, which can affect overall profit margins. It's important to factor this into your pricing strategy to ensure profitability.

Some of the benefits of in-app purchases include:

  • Provides a steady revenue stream, offering a reliable source of income that can be forecasted and planned for
  • Enhances user experience by offering additional content and functionalities, which can increase user engagement and satisfaction
  • Allows for flexibility in monetization, enabling developers to offer a range of purchasable items that cater to different user preferences and spending behaviors
  • Encourages continuous app usage, as users are more likely to return to the app to access the new content and features they have purchased

Tip: Offer limited-time discounts on in-app purchases to create urgency and boost sales.

Subscription models for recurring revenue

Subscription-based revenue models derive their success from charging users a consistent fee to maintain uninterrupted access to valuable services.

These models are particularly effective for apps that offer ongoing value, such as content streaming services, productivity tools, or fitness apps.

By providing continuous updates, exclusive content, or premium features, subscription models can significantly enhance user retention and loyalty.

The benefits of subscription models are:

  • Customers enjoy the seamless nature of automatic renewals.
  • Companies benefit from reliable income streams.
  • Enhanced relations between service providers and subscribers emerge.

Subscription models allow for predictable revenue streams, making it easier for businesses to forecast and plan their financial strategies.

Companies can also experiment with different subscription tiers and pricing strategies to cater to various user segments and maximize revenue.

Tip: Offer a free trial period to attract users and demonstrate the value of your subscription service.

Leveraging app advertising revenue

Another key source of income for mobile apps is app advertising, which includes formats like banner ads, interstitials, and rewarded ads.

Developers must choose the right combination to optimize revenue opportunities.

Banner ads are easy to integrate and can be placed at the top or bottom of the screen. They can feature static images, videos, or interactive elements that attract brand advertisers.

Interstitial ads take over the entire screen during transitions within an app, in between game stages, providing high visibility.

Rewarded ads offer perks like extra gaming currency or access to premium features in exchange for watching videos, fostering greater user engagement.

The benefits of app advertising:

  • Provides a steady revenue stream
  • Enhances user engagement through rewarded ads
  • Offers high visibility with interstitial ads
  • Attracts brand advertisers with interactive banner ads
  • Allows flexibility in ad placement and formats

By deploying a strategic blend of these different advertising models, developers can significantly boost app revenue while maintaining a positive user experience.

Tip: Use targeted and personalized ads to enhance user engagement and increase ad revenue.

Enhancing user engagement with push notifications

Enhancing user engagement and boosting app revenue can be achieved through the clever use of push notifications.

Push notifications allow apps to send messages directly to users' devices, even when the app isn't open. By notifying users about promotions, personalized offers, and new content, push notifications keep users interested in your app.

Studies show that retention rates for free apps are much higher — 92% greater — among users who have enabled push notifications compared to those who haven't. On average, apps using these alerts see a 15-20% increase in retention rates.

Benefits of using push notifications include:

  • Higher user engagement: Keeps users active within the app
  • Stronger customer loyalty: Builds lasting relationships with users
  • Improved conversion rates: Increases the likelihood of user purchases
  • Personalized messaging: Tailors notifications to individual user preferences
  • Timely updates: Keeps users informed about new content and promotions

Sending personalized messages through push notifications that match individual user behaviors and preferences can boost overall app revenue by up to 27%.

Using deep links in these messages makes them more effective by directing users to specific parts of the app. This improves user experience and encourages conversions. By targeting communication based on user behavior and interests, businesses can increase profitability.

A/B testing your app is a useful method to find out which messaging strategies work best to engage users and optimize conversion rates.

Tip: Use push notifications sparingly to avoid overwhelming users and ensure each notification provides real value.

Using plugins for enhanced app functionality and monetization

Incorporating various plugins into your mobile app can significantly improve user engagement, streamline processes, and boost revenue.

By leveraging the right plugins, you not only enhance the app's functionality but also open up new monetization avenues.

Below are some essential plugins to consider for boosting your app's revenue:

QR/Barcode Scanner plugin

Median's QR/Barcode Scanner Plugin offers versatile scanning capabilities, supporting numerous barcode formats such as UPC-A, UPC-E, EAN-8, EAN-13, Code 39, and Code 93 among others.

This plugin is easy to integrate thanks to clear documentation and professional support.

It also enables offline scans through Scalefusion’s offline plugin, allowing users to scan without needing internet connectivity.

All scanned information is sent via the JavaScript Bridge provided by Median, making tracking and analyzing user interactions straightforward.

In-App Purchases plugin

Median's In-App Purchases Plugin enhances the functionality of mobile apps by providing a reliable method for managing payments and subscriptions.

This plugin helps developers set up purchasable items, manage payments, and track purchase data with analytics tools.

By integrating this plugin, you can offer additional content and functionalities, thereby boosting user engagement and revenue.

In-app purchases are a pivotal revenue source, offering a steady income by providing additional content and functionalities.

RevenueCat plugin

The RevenueCat Plugin offers a seamless subscription management experience for mobile apps.

It allows users to effortlessly upgrade, downgrade, and crossgrade their iOS subscriptions without modifying the existing code.

For Google Play, developers can manage subscription changes by defining the previous product ID within PurchaseParams.Builder.

The plugin also includes features like auto-detection of subscription cancellations and a ‘managementURL’ property for easy account management.

Subscription models generate recurring revenue, providing predictability and fostering stronger customer relationships.

Secure Modal plugin

Median's Secure Modal Plugin provides an additional layer of security for mobile apps by creating secure, modal windows for sensitive transactions or data entry.

This plugin ensures that user data is protected, enhancing trust and reliability. It is particularly useful for apps that handle financial transactions or personal information.

Enhanced security can lead to increased user trust, thereby encouraging more transactions and boosting revenue. plugin Plugin simplifies the payment process by using advanced machine vision technology to read credit card information through camera capture. This feature eliminates manual data entry for users, increasing conversion rates and reducing friction.

By incorporating this efficient payment mechanism, merchants can offer a secure and streamlined checkout process within their apps.

Simplified payment processes can lead to higher conversion rates and increased sales.

Shopify plugin

Median's Shopify Plugin is a strong asset for merchants aiming to develop e-commerce apps compatible with both iOS and Android platforms.

This plugin offers features such as push notifications, analytics, and tools geared towards optimizing conversions.

It unifies the online shopping experience with the physical retail space, delivering a cohesive customer journey while adhering to enterprise-grade mobile security protocols and privacy standards.

E-commerce integration can significantly boost revenue by providing users with a seamless shopping experience.

By strategically selecting and integrating all these plugins, developers can not only enhance the functionality of their apps but also create multiple streams of revenue, ensuring a robust and profitable mobile app ecosystem.

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Strategies for web to app conversion

In 2023, over 50% of web traffic came from mobile devices, highlighting the importance of mobile apps.

Apps created using a web to app approach offer better functionality and reliability than websites alone, providing a more personalized experience. They also use device-specific features like biometric authentication, camera utilities, and location services that websites can't access.

One major benefit of mobile apps is their ability to work offline, allowing users to access certain features without an internet connection. Multi-touch gestures add another layer of interactivity, boosting user engagement.

To encourage downloads, businesses can offer exclusive features available only on the app, such as internal scanning tools or special content.

Using QR codes in online ads or social media can effectively drive downloads. Once installed, users can enjoy perks available only in the app.

For businesses looking to transform their website into mobile apps without extensive redevelopment, the wrapper approach is useful.

It creates a seamless shell around existing websites, translating them into a native app format. This method maintains familiar web functionality while providing a polished app experience, catering to the growing trend of mobile usage.

Tip: Offer exclusive app-only features to incentivize web users to download and engage with your mobile app.

Additional insights on market trends

It is forecasted that the global mobile app market, valued at USD 228.98 billion in 2023, will expand with a compound annual growth rate of approximately 14.3% from the year 2024 to the end of the decade in 2030, achieving projected market volume with an estimated worth of USD 567.19 billion by then.

The rapid growth of mobile apps highlights their increasing importance in today's tech-driven economy.

Within this growing app marketplace, Asia Pacific has taken a commanding lead by claiming over a third (32%) share of revenue in recent figures reported for the year 2027.

China’s contribution to this sector is anticipated to scale up significantly with an expected CAGR standing at nearly double digits — precise estimates suggest around 15.8% during these years.

For its part, the United States also shows strong projected gains, aiming at continuous development through a steady 14%t climb paralleling the same strategic time-span.

These statistics highlight the significant opportunities for other app creators, developers and businesses to generate new income streams in this growing market.


In 2023, the shift towards mobile apps is crucial for businesses to enhance revenue streams.

Key strategies include optimizing in-app purchases, implementing subscription models, leveraging app advertising, and using plugins to boost functionality and user engagement.

The mobile app market is rapidly growing, with significant opportunities for businesses to tap into new income sources.

By staying ahead with innovative strategies and tools, companies can effectively transition from web to app and thrive in the evolving digital landscape.

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Frequently asked questions

How much revenue does an app make?

While it’s challenging to pinpoint an average income for apps, the earnings can fluctuate significantly. Leading apps rake in roughly $82,500 every day on average, and gaming applications garner about $22,250 daily.

How to generate revenue for an app?

Consider employing monetization strategies such as subscription, freemium, advertising, and sponsorship models, alongside email marketing, app-related merchandise & e-commerce sales, and crowdfunding to generate revenue for your app. These various business approaches can contribute to the income generation of your application.

What barcode formats are supported by Median's QR/Barcode Scanner?

The QR/Barcode scanner from Median is compatible with an array of barcode standards, such as UPC-A, UPC-E, EAN-8, EAN-13, as well as combined UPC/EAGNs. It can also read Code 39, Code 93 and Code 128 formats alongside Extension codes 2/5 plus both RSS-14 and the broader RSS-Expanded barcodes.

How complicated is the integration process for Median's QR/Barcode Scanner plugin?

Incorporating the QR/Barcode scanner plugin from Median is a simple process, facilitated by accessible documentation and professional support for overcoming any obstacles.

Can the usage of the QR/Barcode Scanner feature within the app be tracked and analyzed?

Certainly, it is possible to monitor and evaluate the application of the QR/Barcode Scanner feature by employing the Median JavaScript Bridge provided with the plugin.

What are the benefits of using a subscription model for app revenue?

Subscription models provide predictable revenue streams, enhance customer loyalty, and allow for continuous updates and exclusive content, making them ideal for apps offering ongoing value.

How can push notifications enhance user engagement?

Push notifications keep users informed about promotions, personalized offers, and new content, increasing user engagement and retention rates by keeping the app top-of-mind.

What is the wrapper approach for web to app conversion?

The wrapper approach involves creating a shell around an existing website to translate it into a native app format, maintaining web functionality while providing a polished app experience.

What are the key benefits of in-app purchases?

In-app purchases provide a steady revenue stream, enhance user experience by offering additional content, and encourage continuous app usage through new features and functionalities.

How does app advertising contribute to revenue?

App advertising offers diverse revenue streams through formats like banner ads, interstitials, and rewarded ads, attracting brand advertisers and enhancing user engagement.

Why is the mobile app market rapidly growing?

The mobile app market is expanding due to increased mobile device usage, the convenience of apps, and their ability to offer personalized experiences and offline functionality.

*DISCLAIMER: This content is provided solely for informational purposes. It is not exhaustive and may not be relevant for your requirements. While we have obtained and compiled this information from sources we believe to be reliable, we cannot and do not guarantee its accuracy. This content is not to be considered professional advice and does not form a professional relationship of any kind between you and LLC or its affiliates. is the industry-leading end-to-end solution for developing, publishing, and maintaining native mobile apps for iOS and Android powered by web content. When considering any technology vendor we recommend that you conduct detailed research and “read the fine print” before using their services.*
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